Holistic Health Coach & Founder, Amber Sowers, consciously crafted a brand that encompassed her growing, health-focused business.
BRAND & STRATEGY
INTRODUCTION
date
2022
team
Valerie Post
Kendra Schemmel
OBJECTIVES
CHALLENGE
IDENTITY
Logo Expansion
Custom Colors
Visual System
This collection of graphics, alongside their set imagery aesthetics, helps Reu Juicery create a cohesive mood and style — clarifying their promise and defining their core message and personality to their specific audience.
Iconography
Design Elements
FUTURE
Nearing the completion of their second location, the outcome speaks for itself. All told, the new palette, media, signage, and advertising opened up creativity to this holistic health brand. And for a brand where purity and authenticity is their edge, realness must come through on every side: from what you see, to what you taste and how it makes you feel.