The Anchor Brand - Revival Design Collective
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growing a brand as strong as its historic, hometown roots.

After transforming a bakery into a bar, The Anchor brand needed to be as strong as the roots from which it was built.








Valerie Post

The Anchor | Celina, Ohio


Once housing Charlie’s Pastry Shop, The Anchor calls a historic downtown Celina building home. The modern gastropub specializes in elevated foods, rotating hand-selected beers, and craft cocktails. This down-to-earth restaurant and bar embraces the history of Grand Lake Saint Marys, as seen in the design choices throughout the building. The dark and moody exterior adorned with sleek signage and nautical accents invites you inside (or out to the patio) to drop anchor and have a glass.




The collaboration started when the Revival Team was asked to create an experience, beginning with brand & strategy, architecture & signage, and following the process through with interior selections. Our team had the pleasure of developing a recognizable brand for a much-needed destination to connect with friends and family.


home-brewed creativity


The Anchor was embarking on their maiden voyage, needing a solidified brand — one that communicated the strength of the community they were joining. Our team set off to develop their logo set, typography, and visual identity, focusing on the message of hometown strength and community The Anchor wanted to portray. As we continued to build out their brand, we uncovered references and nods to the history of the area — paying homage to the Grand Lake Region.


We began with a simplistic logomark, sharp and steady like the business they were building, paired with a signature that became highly recognizable throughout the community. Revival pushed forward defining a primary set of colors to coordinate with their industrial and nautical interiors and a neutral base color of black. The secondary palette added a splash of color to the accents in an otherwise simplistic color palette. From there, Revival developed a visual identity system that helped establish the historic artwork featured throughout the space.

the anchor mood board


The menu design remained simplistic and textural, with a focus on it being easy to read and understand. The Anchor menu, along with the restaurant’s interior design, is what initially communicates the brand to guests — loud and clear. Our designers ensured that the visual aesthetic of the menu design corresponded to the restaurants image and the experience the guests should have. The logomark was used as a symbol to denote the crowd favorites” on the food and drink menus.

the anchor branding and tshirts

small town collaborations


As their journey began, The Anchor partnered with our friends at Moeller Brew Barn to develop a craft beer for the grand opening of their restaurant. Our designers collaborated to bring the can design to life – ensuring the label contained all the information necessary to sell the beer while having an on-brand design for The Anchor’s Maiden Voyage”.


branding on the go 


Wearing a brand has never been so easy. Various designs were built with the idea of seamlessly merchandising them onto items for the customer to take with them. Apparel of all kinds, including tshirts, sweatshirts, and tank tops can be found for sale, along with customdesigned logo hats and stickers. 

the anchor beer can label
anchor logo strip

Its open forms and friendly appearance makes Open Sans the perfect header font for The Anchor brand. The wide variety of weights this font family has gives the brand the versatility to appear cohesive, yet slightly different. Pairing nicely with Open Sans, Domine combines the classic elements of familiar typefaces that have been in use for more than 100 years. Its harmlessness on the eyes makes it perfect for body copy on both print and web-based applications. An accent font, like Georgia Italic, adds dimension with its alternating thick and thin strokes and ball terminals.

the anchor wave pattern

branded environments


With the visual identity established, Revival set off to bring brand recognition to the exterior of the old Charlie’s Pastry Shop. Our team began by designing window graphics to announce the coming of the new restaurant to downtown Celina. These graphics provided the public with a teaser of the business while providing privacy during the construction process.


From there, our designers coordinated with signage vendors to produce a sleek, illuminated marquee sign, mounted to the upper white facade of the historic building. To draw the attention of foot traffic pedestrians, a lower, protruding sign of the logomark was created, and anchored to the existing column.


As patrons enter the restaurant, they are greeted with a custom mural of Grand Lake St. Marys — highlighting the well-known landmarks in the region. After several rounds of gathering community input, the best areas on Grand Lake were decided upon and included in the graphic you see today. This work of art not only makes a statement visually but allows for sound dampening with its acoustic properties – aiding in keeping the noise level down. 

the anchor signage
the anchor custom acoustical panel


Whether you’re grabbing a burger, a beer, or their cool and zesty “Anchor Sauce”, you will feel welcome and relaxed in this downtown restaurant and bar. Designed with the intention to build strong roots, and serve as a community gathering space, The Anchor invites you in with its strong and distinct branding that pays homage to its Lakefront hometown.

American Graphic Design Award 2022

Graphic Design USA

With the competition seeing 14,000+ entries that reflect the increasingly expansive ways in which graphic design serves and shapes commerce and culture, Revival Design Collective is one of 750 award winners for our design for The Anchor Branding.


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